W. David Bradford, Ph.D. is the Busbee Chair in Public Policy in the Department of Public Administration and Policy at the University of Georgia. A significant component of Dr. Bradford’s current research involves the origins of time and risk preferences, and their effects on health care related decisions; he also explores other aspects of behavioral economics, including integrating the adaptation into neoclassical models of consumer choice.
Ph.D., Louisiana State University 1991, Economics
M.S., Louisiana State University 1989, Economics
B.S., Mississippi State University 1987, Foreign Languages
Reproductive health policy
Economic models of individual choice
Time and risk preferences and health care decision-making
Medicaid and Medicare policy
Health econometric methods
Economics of mental health (particularly youth delinquency)
Economics of tobacco and substance use
W. David Bradford, Ph.D. is the Busbee Chair in Public Policy in the Department of Public Administration and Policy at the University of Georgia. He was formerly the Director and founder of the Center for Health Economic and Policy Studies at the Medical University of South Carolina (MUSC) and has been a visiting faculty member at Yale Medical School and a tenured faculty member in the Department of Economics at the University of New Hampshire. Dr. Bradford has numerous publications (both in peer-reviewed outlets and in book chapters) and professional presentations and is co-editor of the peer-reviewed journal Health Economics Letters. He is also on the editorial board for the journal Health Economics, serves on the editorial board of the newsletter of the American Society of Health Economists. He is a Board Member for the International Health Economics Association, and is on the oversight boards for both the American Health Economics Conference and the Southeastern Health Economics Study Group. Dr. Bradford has significant experience with funded research, serving or having served as Principal Investigator on 19 extramurally funded research projects, and has been a permanent member of the Health Services Organization and Delivery study section for the National Institutes of Health.
A significant component of Dr. Bradford’s current research involves the origins of time and risk preferences, and their effects on health care related decisions; he also explores other aspects of behavioral economics, including integrating the adaptation into neoclassical models of consumer choice. His work on intertemporal decision making includes several projects that assess time and risk preferences of individuals and that determine the effects of those preferences on the demand for health care and on health insurance choices. His other primary current research area involves evaluating the impact of various reproductive health policies on individual health and behavioral outcomes. He is also active in the area of prescription pharmaceutical markets, including the role of FDA polcies, off-label utilization and advertising.
Role of time preferences in decision making, health economic policy, reproductive health policy, impact of information on pharmaceutical markets, behavioral economics, econometric methodology.
Selected publications (from over 50)
- Atkins DN, Bradford WD. “The Effect of Changes in State and Federal Policy for Non-Prescription Access to Emergency Contraception on Youth Contraceptive Use: A Difference-in-Difference Analysis Across New England States.” Contemporary Economic Policy (forthcoming).
- Atkins DN, Bradford WD. “The Effect of Changes in State Prescription Contraceptive Mandates for Insurers on Women’s Contraceptive Use.” Perspectives on Sexual and Reproductive Health (forthcoming).
- Bradford WD, Lastrapes WD. “A Prescription of Unemployment? Recessions and the Demand for Mental Health Drugs” Health Economics (forthcoming).
- Bradford WD, Kleit AN. "Can Credence Advertising Effects Be Isolated? Can They Be Negative?: Evidence From Pharmaceuticals" Southern Economic Journal. 78(1): 167-190, 2011. Winner of 2012 Georgescu-Roegen Prize (Best academic paper published in the Southern Economic Journal).
- 5. Sheidow A, Jayawardhana J, Bradford WD, Henggeler S, Shapiro SB. “Money Matters: Cost Effectiveness of Juvenile Drug Court with and without Evidence-Based Treatments.” Journal of Child & Adolescent Substance Abuse. 21(1): 69-90, 2012
- Bradford WD, Dolan P. “Getting Used to It: The Adaptive Global Utility Model.” Journal of Health Economics. 29(6): 811-820, 2010.
- Bradford WD, Silvestri G, Zoller J. "Estimating the Effect of Individual Time Preferences on the Use of Disease Screening." Southern Economic Journal. 76(4): 1005-1031, 2010.
- Bradford WD. "The Association Between Individual Time Preferences and Health Maintenance Habits." Medical Decision Making. 30(February):99-112, 2010.
- Bradford WD, Kliet AN., Neitert PJ, Ornstein S. "The Effect of Direct to Consumer Television Advertising on the Timing of Treatment." Economic Inquiry. 48(2): 306-322, 2010
- Axon RN, Bradford WD, Egan BM. "The Role of Individual Time Preferences In Health Behaviors Among Hypertensive Adults: A Pilot Study." Journal of the American Society of Hypertension. 3( 1): 35-41, 2009.
- Terza JV, Bradford WD, Dismuke CE. "The Use of Linear Instrumental Variables Methods in Health Services Research and Health Economics: A Cautionary Note." Health Services Research. 43(3): 1102-1120, 2008.
- Bradford WD, Kleit AN., Neitert PJ, Ornstein S. "The Effect of Direct to Consumer Television Advertising for Hydroxymethylglutaryl Coenzyme A Reductase Inhibitors on the Attainment of LDL-C Goals." Clinical Therapeutics, 28(12): 2105-2118, 2006. Editorial written on paper Clinical Therapeutics, 28(12): 2104. Letters, and response by authors published in Clinical Therapeutics, forthcoming.
- Bradford WD, Kleit AN, Neitert PJ, Steyer T, McIlwain T, Ornstein S. "How Direct to Consumer Television Advertising for Osteoarthritis Drugs Affects Physicians’ Prescribing Behavior." Health Affairs. 25(5):1371-1377, 2006.
- Masoudi FA, Baillie CA, Wang Y, Bradford WD, Steiner JF, Havranek EP, Foody JM, Krumholz HM. "The Complexity and Cost of Drug Regimens of Older Patients Hospitalized With Heart Failure in the United States, 1998-2001." Archives of Internal Medicine. 165:2069-2076, 2005.
- Bradford WD, Kleit AN, Neitert PJ, Steyer T, McIlwain T, Ornstein S. “How Direct to Consumer Television Advertising for Osteoarthritis Drugs Affects Physicians’ Prescribing Behavior.” Health Affairs. 25(5):1371-1377, 2006.
- Bradford WD. "Pregnancy and the Demand for Cigarettes." American Economic Review, 93(5): 1752-1763, 2003.
- Bradford WD, Kleit AN, Krousel-Wood MA, Re AN. “Stochastic Frontier Estimation of Cost Models within the Hospital.” Review of Economics and Statistics, 83(2):302-309. 2001.